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Vietnam fashion industry draws precious lessons from Zara and H&M

The participation of Zara and H&M in Vietnam fashion market will provide precious lessons to the domestic fashion brands in the long run.

Vietnamese fashion brands struggle to survive after the blooming of Zara and H&M

In order to survive, Vietnamese fashion brands must carefully formulate strategies and business operation modes, creating confidence and attraction amongst consumers in the context that international rivals like Zara and H&M are blooming in Vietnam.

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