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Nielsen Vietnam

Vietnamese consumers are the most optimistic in the world amid Covid-19

Overcoming the first wave of Covid-19, in the second quarter of 2020, Vietnam became the second most optimistic country globally with Consumer Confidence Index of 117 points.

Which brands dominate Vietnam’s supermarket segment

While the hypermarket segment is dominated by foreign players, key players in supermarket segment are locals.

Winners and losers during coronavirus outbreak

There is a trend towards categories like instant noodles, frozen food, sterilized sausage and packaged water and packaged food.

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